Welcome





Welcome to the California Main Street Alliance





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People Shaping Places

The California Main Street Alliance (CAMSA) works with communities across the state to foster local economic development and enhance overall quality of life. We do this by providing training, networking opportunities, and access to resources to municipalities and community organizations focused on revitalizing their older or historic commercial districts.

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Upcoming Events and Opportunities

Repair, Recover, Revive!
A Virtual Conference for California Main Streets
November 12-13, 2020 | California Main Street Alliance

Main Street Now Online
A Virtual Conference for Main Streets across America
April 12-14, 2021 | National Main Street Center

Apply to join the California Main Street Alliance
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CAMSA Welcome Webinar

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Community Spotlight

Cardiff-by-the-Sea

A small community located in the city of Encinitas, California, Cardiff-by-the-Sea has transformed from a sleepy beach town to a destination for transplants. This change is credited in part to Rob Machado, a famous surfer who put Cardiff Reef on the map. Today, the influence of the surfing community is evident throughout the Main Street—from public art to license plate frames.

MEET THIS COMMUNITY
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The Approach


The Main Street Approach is a time-tested framework for community-driven, comprehensive revitalization.

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Benefits & Services


Participating CAMSA programs receive technical assistance, coaching, access to specialized resources, and much more!

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Join Us


Whether you are a seasoned Main Street America program or just getting started in your revitalization effort, we have something to offer you.

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California Main Street Impact

$7.2 billion reinvested, 6,481 businesses started,
31,163 jobs created, and over 1,300 buildings rehabilitated since 1986.

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Our Communities

From downtowns to commercial corridors, CAMSA is comprised of 27 programs across the state committed to place-based economic development.

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About Us

Working with communities across the state, CAMSA supports the revitalization of commercial districts as well as the enhancing of overall quality of life.

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Contact Us

Interested in learning more? Please contact us - we are here to help! Our team can help you make your vision for your community a reality.

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